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M&C Saatchi Europe - A/B Test
M&C Saatchi Europe - A/B Test
“We used A/B Test to define the new values for Polaroid and it was extremely effective to craft the Brand Vision in a compelling way. ”
— Alberto Macciani, Safilo Group Eyewear
“A/B Test made us speak out - and decide - like never before.”
— Umberto Giolito, Sky
“A/B Test is a completely new mindset in approaching communication.”
— Erika Fattori, Nexi Group
“We started our 3-year transformation journey with an A/B Test, and it has helped us draw up a new marketing, business, and brand model around a new highly meaningful customer proposition. ”
— Roberto Lobetti Bodoni, Geox Global

We run regular M&C Saatchi A/B Test ™ workshops for Clients in all our Houses, Studios and affiliates worldwide

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A/B Test™ is the intellectual property of M&CSaatchi Group, a Creative Solutions Company. 

Authored and developed by Andrei Kaigorodov and Massimo Capucci. 

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