Are you struggling with these questions?
WE HAVE A SOLUTION
Discover what A/B Test can do for your business
A/B Test forces you to choose
Apply M+C Saatchi’s signature “Brutal Simplicity of Thought” to spot the real issue and act on it.
WHEN?
METHOD
TURN
COMPLEXITY INTO
CLARITY
Get to the heart of the business
We start from stakeholder interviews to immerse ourselves in your world, then widen the lens with market trends and cultural context, bringing in fresh outside perspective.
Bring the truth to the table
Our A/B Test applies Brutal Simplicity of Thought to reduce every challenge to a decisive crossroads with a list of 10 questions around the business and only 2 options: A or B. No middle ground.
Cut to the choice.
10 polarizing questions on the core business issues, each leading to a clear A or B choice and eliminating grey areas.
How does A/B Test unlock decision making?
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Break bias
We bring hidden assumptions to the surface and challenge them, so they no longer limit your thinking.
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Challenge conventional thinking
We question established ways of thinking across your business and category to open up new directions.
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Shift perspective
We reframe the problem from a different angle, unlocking clearer paths forward and more confident decisions.
OUTCOME
Step outside the comfort zone of compromise
Get everyone aligned
Through the guided workshop, bringing all key stakeholders together around one shared direction, eliminating “bullet-point” strategies.
By reducing complex challenges to binary A/B choices, challenging one-dimensional thinking and defining the right strategy, where to invest, which channels to use, and which narratives to pursue.
Break decision paralysis
One-page blueprint: make decisions actionable
Moving from “grey area” planning to a one-page blueprint, giving the team a clear, ownable direction.
How does the one-page blueprint drive action?
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Ready to Use
Ready to be applied across
all key areas of your business, from day one. -
Made to Last
Helping you make consistent decisions across strategy, priorities, and execution over time.
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Built to Scale
It becomes a foundation you can build on, from brand design to brand architecture and communication platforms, etc.
IMPACT
NO MORE GUESSWORK. JUST RESULTS.
Maximize ROI
Marketing executives stop investing in blurred strategies and focuses on clear and shared directions.
Lead with confidence
The Decision Makers gain peace of mind and clarity in the marketing strategy, knowing their teams is "brutally" aligned and decisive.
Save time and resources
The company replaces endless, unproductive meetings with one decisive workshop that produces a blueprint for action.
What leaders say
Tested in the most diverse businesses
We have a creative solution.
Discover what A/B Test can do for your business.
Book your one hour free session, available in Italian and English