a or b.
no middle way.
Because in life and business, simplicity is a painful choice. But it is necessary.
WHY
Step outside the comfort zone of compromise
Too often brands are stuck in grey areas and lose their direction implementing loophole bullet points strategies.
HOW
Simplify Every Crossroads
Our A/B Test applies Brutal Simplicity of Thought to reduce every challenge to a decisive crossroads with a list of 10 questions around the business and only 2 options: A or B. No middle ground.
Some questions are universal, while others are crafted specifically for your business.
Complexity
clarity
Emerge with a decisive plan. Simple, concise and ownable by the entire team.
A clear one page statement that encapsulates the key strategic decisions that will work as blueprint for every future action.
WHAT
GET UNSTUCK. ACCELERATE DECISION MAKING
This proprietary M+C Saatchi method empowers top business teams to make bold decisions in a single guided workshop in a single guided workshop with all key decision maker.
WHAT YOU GET IN THE WORKSHOP
STEP 1
Preliminary study
We introduce the workshop with a short presentation. A few sharp data, trends & insights to understand the issue we are facing.
Frame the changE
STEP 2
The world without
Understanding your role in the world by asking yourself what the world would look like without you.
THE BLACKOUT
Individual confessions
Each participant must Confess his/her untold ambitions and worries to allow the whole team to be on the same page.
DREAMS & NIGHTMARES
Painful Necessity
A list of 10 questions around the business and only 2 options: A or B. No middle way. Because simplicity is painful But it is necessary.
A/B TEST
Too many questions?
Lost on where to take your business next? Struggling to grasp the true essence of your brand?
Lost on where to take your business next? Struggling to grasp the true essence of your brand?
Struggling to face change? Too many ideas on the table and no real clarity?
Struggling to face change? Too many ideas on the table and no real clarity?
Is your team split between two visions? Know what your brand should say, but not how to say it?
Is your team split between two visions? Know what your brand should say, but not how to say it?
We have a creative solution.
To the most frequent and unfrequent business questions.
ENDORSED BY
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