In life and in business, decisions are hard. But they must be made, for the benefit of all.
Enters
A unique method to make top business teams take breakthrough decisions in a single workshop guided by a set of choices: A or B.
Top team, one room, three hours,
and a heated debate over ten A/B cards
generate clarity and direction like never before.
It’s choices like this that force a company to stop in its track and decide:
You must decide.
You cannot do/be/solve both and all things at once.
Seemingly simple in its final design, preparing a good M&C Saatchi A/B Test™ takes many senior hours,
requires deep agency knowledge of client’s industry, competition, business, organisation, values and priorities.
we also made it into a
However
available to all our Clients and partners willing to go through the workshop and make it their unique business / brand tool.
Each box contains:
a gamebook
(with rules of engagement)
a set of cards
(some with A/B starters, others empty)
a pen and eraser
(to write your own cards)
Ready to play?